Arlo&Jacob wanted to increase sales and ROAS, particularly throughout their seasonal sales periods, where they offered cut price discounts.
The account was restructured to align with business goals and minimise media wastage. Key customer audience segments were developed, and creative assets were revamped. Collaborating with the creative team, bespoke content was created to highlight Arlo & Jacob’s unique selling points, including "Made in Britain," "Handcrafted," "6-8 week delivery time," and "High levels of Quality & Comfort."
Throughout 2022, the campaign consistently exceeded the set ROAS target, peaking at £13 during a key sales period. As social media became the highest revenue-generating channel, this success secured additional budget to invest in platforms like Pinterest, Google, PPC, and Display, further expanding the brand's digital marketing efforts.